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As more homebuyers and sellers make the internet an integral part of the sales process, real estate companies are integrating social media as a core component of their marketing campaign. Brad Nelson marketing director of Sotheby’s International Realty states “If facebook were a country, it would be the third largest country in the world“. He goes on to say”I don’t know of a single newspaper, a single television program or a single radio program that has that kind of reach“. Read more

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